Amazon Advertising Managed Service Provider for Campaign Optimization
When it comes to scaling and optimizing Amazon ad campaigns, sellers often struggle with inconsistent ROI, limited in-house expertise, and time-consuming manual adjustments. This was precisely the challenge faced by MaxGlow Essentials, a mid-sized skincare brand on Amazon. Despite having a quality product range, their ad spend was spiraling with little improvement in visibility or conversions.
This hands-on support exemplified SpectrumBPO’s amazon ppc management services, where tailored strategy and expert oversight lead to real performance gains.
The Challenge: High Spend, Low Returns
MaxGlow Essentials had previously worked with freelance marketers and automated tools to manage their Amazon PPC campaigns. However, none could consistently align their ad strategy with real-time market demand. The brand suffered from:
Poorly structured campaigns
Irrelevant keyword targeting
Overspending on underperforming ads
Weak product visibility in competitive categories
Desperate for expert intervention, MaxGlow Essentials turned to SpectrumBPO, a renowned Amazon Advertising Managed Service Provider for Campaign Optimization, headquartered in Richardson, Texas.
The Solution: Hands-On Management from Amazon Advertising Experts
SpectrumBPO’s team conducted a full audit of MaxGlow's Amazon advertising account. The issues were not just limited to PPC inefficiencies—they found that listing quality, keyword mapping, and overall ACoS (Advertising Cost of Sales) were below benchmarks.
Here’s how SpectrumBPO addressed the challenges:
Advanced Keyword Intelligence: The team rebuilt campaigns using data-driven keyword research focused on high-converting and relevant terms.
Audience Targeting Strategies: They introduced refined targeting across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Bid Management Optimization: SpectrumBPO implemented dynamic bidding strategies to maximize ROI while lowering wasted spend.
Creative Ad Enhancements: They overhauled ad creatives and ensured each ad aligned with the brand’s voice and customer intent.
Results: 65% Boost in Sales and 40% Decrease in ACoS
Within the first 60 days:
MaxGlow’s sales grew by 65%
ACoS dropped by 40%
Click-through rate (CTR) increased by 29%
Organic rankings for primary keywords improved significantly
The SpectrumBPO team didn’t just optimize ads—they transformed MaxGlow’s advertising into a growth engine. Their role went far beyond PPC—providing a holistic strategy that aligned with listing SEO, conversion optimization, and performance monitoring.
With access to over 400 in-house ecommerce professionals, SpectrumBPO ensures that every aspect of a brand’s Amazon presence is optimized under one roof. As a full service ecommerce agency, they offer services ranging from SEO and listing optimization to account management, ensuring that businesses can scale profitably.
Why SpectrumBPO is the Right Amazon Advertising Managed Service Provider
What sets SpectrumBPO apart is their combination of:
Deep Amazon marketplace expertise
Data-backed decisions and constant A/B testing
Transparent reporting and collaboration
Continuous performance monitoring and strategy refinement
From struggling ad campaigns to sustainable sales growth, MaxGlow Essentials is now a thriving brand on Amazon—thanks to SpectrumBPO’s structured, expert-driven approach to campaign optimization.
If your business is looking to make every ad dollar count, SpectrumBPO’s managed Amazon advertising services may be the transformation you need.
Usefull resources :
How to choose the keywords for ecommerce brand
How to Scale my eCommerce Business